About

Hi, I am

Eloy

I am a Product Designer with 12 years of experience, primarily in the Business-to-Business (B2B) Financial and Human Capital Management (HCM) sectors.

I have built various software-as-a-service (SaaS) products, developed mobile apps for Android and iOS, and created responsive systems.

Throughout my career, I have collaborated with Developers, Business Analysts, Product Managers, Product Champions, Product Designers, UX Researchers, Subject Matter Experts, and Product Owners to deliver the best and most accurate user experiences.

I am currently implementing Artificial Intelligence in my daily professional life, as the way Product Designers work is changing rapidly, and I want to be part of this global transition.

I am also a true dog lover, enjoy soccer, and love spending time with my wife and daughter.

Experience

Senior Product Designer
Paycom
2022 - 2026
Translated complex data from mental model analyses, usability testing, and stakeholder interviews into actionable design strategies that balanced user needs and technical constraints.
UX/UI Designer
Grupo Bursátil Mexicano (GBM)
2017 - 2018
I delivered final products that significantly reduced daily task completion times for executives and increased user trust and alignment with core business objectives.
UX/UI Designer
Santander Bank (GFT Group)
2017 - 2017
My contributions optimized the decision-making pipeline for executive leadership by replacing legacy processes with streamlined, user-friendly tools that significantly reduced administrative friction.
UX/UI Designer
Banco Azteca (Salinas Group)
2011 - 2016
I led the UX strategy and design for enterprise-grade Software as a Service solutions that manage mission-critical financial data for Banco Azteca.

Download Resume

Skills

Design

UX/UI Design

Wireframes

Prototyping

Sketching

Strategic Design

Interaction Design

Multi-Device
Design

Information
Architecture

HTML 5

CSS 3

Research

Mental Models

Usability Testing

A/B Testing

Stakeholder Management

Voice of the
Customer

User Personas

Tools & Methodologies

Figma/FigJam

Confluence

Sketch

Axure

Webflow

Photoshop

Illustrator

SCRUM

Waterfall

Design Thinking

War Room

Large Language
Models (LLM)

Generative
Training Transform

Prompt
Engineering

Generative
AI Tools

My Work