Hi, this is Eloy

A UX/UI designer based in Texas who has experience in the technological-financial field principally, developing SaaS products.

Projects

Who is Eloy Herrera?

Is a UX / UI designer with five years of experience working primarily in the B2B financial field, building various software-as-a-service (SaaS) products, developing mobile apps for Android and iOS, and creating responsive websites.

He works with an adaptable User-Centered Design process, where through surveys, interviews, people, user flow, wireframes, sketches, HD Mockups, usability tests, etc.; he has collaborated with teams of developers, business analysts, designers, and product owners to generate the correct user experience of the products.

Eloy has worked for two important banks and the principal investment firm promoting national and foreign investment in Mexico. Now giving a 360-degree turn to his life, living in the land of the Dallas Cowboys, he is working on a non-profit project through which he wants to help prevent the kidnapping of women in Mexico with the development of a mobile application. Also, he is finishing his credits in UX Design to obtain his professional certificate.

Finally, we can say that Eloy is a true dog lover, who always tries to help some animal shelters in some way, he likes soccer and football, and as a curious fact, in 2018, he did not speak English, and now he is not the best, but he fights back.

Hobbies

Soccer     |     Music     |     Read     |     Riding a bicycle     |    
Watch movies and shows

Professional History

Case Study

A mobile app that helps prevent the kidnapping of women in Mexico.

Through a complete User-Centered Design process in collaboration with a developer in Mexico City, we are developing a mobile app to prevent and reduce the kidnapping of women in Mexico. I set secondary research on social problems to define the characteristics of the app's target, generating quantitative and qualitative research as the backbone of the process.

Projects:

  • S.O.S. Safe Lives

GBM Mexican Stock Market Group

The leading investment firm in Mexico that promotes national and foreign investment.

In conjunction with a multidisciplinary team, through Design Thinking and User-Centered Design process assets, we migrated, updated, improved the speed of results, and strengthened the cybersecurity of the central Platform.

Projects:

  • Transactional Platform
  • Operations Abroad
  • Treasure-e

GFT Group

Software developer specialized in international finance and insurance to the manufacturing industry and others.

Through the SCRUM methodology and a User-Centered Design (UCD) process, I drove a constant improvement of the UX/UI design development of 2 technological systems of Santander Bank, assuming routine tasks and hardening its cybersecurity.

Projects:

  • Zonal and regional control system
  • My clients

Salinas Group

Company at the forefront of technology focused on creating economic value.

Being part of a large UX/UI Design team in collaboration with Developers and Business Analysts, we develop Softwares as Services in the B2B market, migrating, improving, accelerating the speed of response, and innovating in the information cybersecurity standards.

Projects:

  • Origination and release of the credit application
  • Credit validation table
  • Origination and delivery of the guaranteed and revolving credit card
  • Installment Loans
  • Title Loans
  • Money Gram
  • Cash Advances

Education:

  • Springboard
    UX Design Certificate.
  • National Autonomous University of Mexico
    Bachelor’s degree in Design and Visual Communication.
  • University of Guadalajara
    Exchange student of the Visual Design career.

Skills:

  • Wireframing
    Axure
    Sketch
    Invision
    Adobe XD
    Balsamiq Mockups
  • Design
    Illustrator
    In design
    Photoshop
  • Methodologies
    SCRUM
    Design Thinking
    GV Design Sprint
  • Coding
    HTML5
    CSS3
  • Languages
    English
    Spanish
  • Other
    Persona
    User Flow
    Prototyping
    UX Research
    Usability test
    Affinity Map
    Empathy Map
    Sketching process
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