Hi, I’m
Eloy Herrera
I am a Product Designer specializing in the B2B SaaS ecosystem, with over a decade of experience building complex FinTech and Human Capital Management (HCM) solutions. My career is defined by a commitment to delivering high-precision, responsive systems that balance intricate business logic with seamless user autonomy.

I have spearheaded design initiatives for industry leaders across North America, including:
* Mexico: Leading UX for two Tier-1 national banks and the country’s premier investment firm.
* United States: Collaborating with a top-tier HCM provider to redefine administrative workflows.

I thrive in cross-functional environments, acting as a strategic bridge between Developers, Product Managers, UX Researchers, and Subject Matter Experts. My approach ensures that every design decision is backed by data and aligned with technical feasibility.

I am actively integrating Artificial Intelligence into my design workflow. As the industry undergoes a global transition, I am committed to leveraging AI to accelerate prototyping, enhance user personalization, and stay at the forefront of the evolving Product Design landscape.

When I’m not designing, I’m a family man who enjoys spending time with my wife and daughter. I’m also a passionate soccer fan and an avid dog lover.
Let's chat!
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